AI / Machine LearningPaid SearchSEO Featured Expertise: Future-Proofing SEO – Can AI Outshine Human Expertise? In this fast-paced digital world, AI is really shaking things up in SEO, making things…AcronymApril 5, 2024
Paid SearchSEO Featured Expertise: Mastering SEO – The Enduring Importance of Keywords SEO moves constantly. Uncover the answer to the burning question: "Do keywords still matter?" Our…AcronymJanuary 30, 2024
AnalyticsPaid Search Featured Expertise: Google to Sunset Four Attribution Models in Ads and Analytics Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout…AcronymApril 25, 2023
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy In today's digital age, businesses and marketers have many different channels at their disposal to…AcronymApril 17, 2023
Paid Search Tips for PPC Campaign Success Pay-per-click (PPC) advertising remains one of the most effective ways to reach your target audience…AcronymApril 13, 2023
eCommerce / RetailMobilePaid MediaPaid SearchSocial MediaVideo Digital Marketing Trends Retail Brands Can’t Ignore in Today’s Competitive Landscape Digital marketing has become an essential part of any retail brand's strategy. As the world…AcronymApril 10, 2023
Paid Search Google Launches New Asset Creation and Customer Acquisition Tools for Search Let's begin by examining what are Automatically Created Assets? The 'Automatically Created Assets' setting allows…AcronymApril 4, 2023
OptimizationPaid Search New Performance Max Features Are Coming (Part 1) Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions…AcronymMarch 9, 2023
Paid SearchSEO Changes in Behaviors Position TikTok and Bing To Compete with Google for Search Digital ad costs are increasing, and the online ad marketplace is becoming more saturated. Advertisers…AcronymMarch 1, 2023
Content MarketingPaid Search Microsoft Transitions to Multi-Channel Automated Optimizing while Discontinuing Bid Modifiers for Audience Ads What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows…AcronymFebruary 15, 2023